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IT’S A BUDBATH! Sales of Bud Light DROPS 21% After Transgender Debacle, Brand in ‘Serious Trouble’
A new report from the New York Post finds sales of Bud Light have dropped a staggering 21% since the company partnered with transgender TikTok star Dylan Mulvaney.
Absolutely insane. The Bud Light boycott is working.
Bud Light sales (outside of restaurants and bars) are down 26.1% for the week ending in April 22nd compared to the previous year.
Sales were down 21.1% for the week prior.
Volumes are down 8% for the year.
Coors Light and… pic.twitter.com/8lM7Y0MwMT
— Collin Rugg (@CollinRugg) May 2, 2023
Bud Light finding out the hard way that the liberal white woman they just hired is more tumor than human. https://t.co/gUI0xhRrtj
— Jesse Kelly (@JesseKellyDC) May 1, 2023
From the NY POST:
A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney — with the latest weekly figures showing a staggering 21% drop.
During the week ended April 22 — the most recent industry data available — Bud Light sales plunged 21%, accelerating from a 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.
Meanwhile, beer volumes — the number of cases sold, whether in packs of 12, 18 or 24 cans — dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.
