For the second consecutive quarter, Disney Plus loses subscribers

Introduction

Disney Plus, the streaming service of the Walt Disney Company, has lost subscribers for the second consecutive quarter. The company reported that it had 103.6 million subscribers as of April 3, down from 109.3 million in the previous quarter. The decline in subscribers is attributed to the easing of pandemic restrictions, which has led to a decrease in demand for streaming services.

Reasons for the decline in subscribers

The decline in subscribers is not surprising, given that the pandemic was the primary driver of the surge in demand for streaming services. With the easing of restrictions and the reopening of cinemas, consumers are now more likely to opt for traditional movie-going experiences. Additionally, the launch of new streaming services such as HBO Max, Paramount Plus, and Discovery Plus has increased competition in the streaming market, making it more challenging for Disney Plus to retain its subscribers.

Another factor that may have contributed to the decline in subscribers is the lack of new content on the platform. Disney Plus has been criticized for its limited selection of original content, with many of its shows and movies being reruns of old classics. While the platform has announced several new shows and movies, including the highly anticipated Marvel series, „Loki,“ these releases are not expected until later in the year.

Impact on the Walt Disney Company

The decline in subscribers is a blow to the Walt Disney Company, which has been relying on its streaming services to offset the losses incurred by its theme parks and movie studios during the pandemic. The company’s stock price fell by 4% following the announcement of the decline in subscribers. However, the company remains optimistic about the future of its streaming services, with plans to invest heavily in original content and expand its reach into international markets.

In conclusion, the decline in Disney Plus subscribers is a reflection of the changing consumer behavior in the post-pandemic world. While the platform may have experienced a surge in demand during the pandemic, it is now facing increased competition and a shift in consumer preferences. However, the Walt Disney Company remains committed to its streaming services and is expected to continue investing in original content and expanding its reach into new markets.

References

– https://www.bbc.com/news/business-57560562
– https://www.cnbc.com/2021/05/13/disney-dis-q2-2021-earnings.html
– https://www.theverge.com/2021/5/13/22433651/disney-plus-subscriber-losses-q2-2021-hbo-max-paramount-plus

Original article Teaser

Disney Plus sheds subscribers for second straight quarter

Subscribers to Disney Plus fell for the second straight quarter, the company said on Wednesday, though it stemmed financial losses as it competes with Netflix for viewers. Analysts had foreseen an increase in subscribers for the period, but a hike in prices sent customers turning away from the platform that streams Marvel, Star Wars and Disney content across the globe. Total subscribers to Disney Plus fell to 157.8 million, the Burbank, California-based group said, with the company losing $659 million in its streaming unit, though this was not as bad as expected. The contraction of the Disney Plus subscriber portfolio was mainly due to an 8 percent drop in India, where the Hotstar version of the service accounts for almost

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